Portland’s Outdoor Legacy at a Crossroads: Reflecting on the Closure of a Beloved Store
Portland has always been a hub for outdoor enthusiasts, a city where the spirit of adventure and rugged self-reliance is woven into the fabric of everyday life. For nearly three decades, Next Adventure stood as a beacon for those who believed that the great outdoors should be accessible and affordable to everyone. With its impending closure after 28 years, we are left to ponder the broader implications for the community, the local outdoor culture, and the shifting business landscape in the Pacific Northwest.
As someone who has long admired and followed the pulse of Portland’s outdoor scene, I find it both nostalgic and thought-provoking to witness this moment. The closing of an establishment that has been both a retail hub and a community meeting point underscores the challenges that small businesses face in our rapidly changing economic environment. What does this mean for the local community, and how might it shape the future of outdoor recreation in Portland?
From Humble Beginnings to a Community Staple: The Story Behind Next Adventure
Next Adventure was born in 1997, founded by two childhood friends, Deek Heykamp and Bryan Knudsen. Their bond, which started in the most unassuming of settings—a chance meeting at a class reunion—grew into a partnership centered on the thrill of chasing new adventures. The store began as a quirky outfit that specialized in used outdoor gear and discounted closeout items, a concept that struck a chord with a generation eager to experience nature without burning a hole in their budgets.
In its early years, the shop’s main selling point was its commitment to making quality outdoor equipment available at prices that weren’t intimidating or off-putting. This mission resonated particularly well in Portland, a city whose residents often find themselves juggling the tricky parts of urban living with a deep-seated love for nature. The store’s evolution over the years—from a small, single-location shop to a chain of retail outlets around the Portland metro area—mirrors the city’s own growth and its ever-deepening relationship with the outdoors.
Below is a brief timeline that illustrates the key moments in Next Adventure’s history:
Year | Milestone |
---|---|
1997 | Next Adventure opens its first store, offering used and discounted outdoor gear. |
Early 2000s | The business grows and expands to multiple locations around the Portland area. |
Recent Years | Next Adventure incorporates initiatives to support a more diverse clientele, including programs to get underrepresented groups outside and active in nature. |
2025 | The owners announce their decision to retire and close all locations by the fall. |
This timeline not only highlights the growth of a local business but also underscores a broader narrative about the evolving needs and expectations of an adventurous community.
Retirement and Business Realities: Figuring a Path Amidst Economic Tensions
The decision to shutter Next Adventure is driven largely by the owners’ desire to retire—a natural chapter in the business lifecycle. Both Heykamp and Knudsen are now in their 60s and ready to take a different route in life. While many may view retirement as the end of an era, it is also an opportunity for reflection on the many tricky parts and tangled issues that accompany running a successful yet challenging business in today’s climate.
Economic fluctuations, increasing overhead costs, and an ever-more competitive market have all played parts in shaping this decision. While some might point to specific economic markers, the truth is that it was really a mix of everything: the high costs of maintaining multiple locations, the nerve-racking uncertainties inherent to a changing national business landscape, and personal aspirations for a life beyond the daily grind of retail management.
These are issues that many small business owners face, and in Portland’s case, where the market is both vibrant and full of subtle parts that can make or break a business, the departure of a trusted name like Next Adventure sends ripples of change. The closure reflects not just a retirement, but the culmination of a period marked by both triumphs and the overwhelming challenges that small businesses have to contend with.
Making the Outdoors Accessible: Overcoming Price Barriers and Hidden Complexities
One of the most admirable aspects of Next Adventure was its unwavering commitment to breaking down the barriers that often keep people from venturing into the wild. The store’s founders built their business on a simple yet super important idea: that a good day outdoors shouldn’t be reserved for those who can afford top-of-the-line gear. In an environment where specialized equipment can cost a small fortune, Next Adventure offered a refreshing alternative.
The founders understood that getting out into nature shouldn’t require an expensive wardrobe of high-end technical gear. Instead, they provided a range of quality products—from affordable used gear to discounted new items—ensuring that anyone with a spirit of adventure, regardless of budget, could enjoy the benefits of outdoor recreation. In doing so, they tackled the off-putting financial barriers that have long kept many from discovering the wonders of nature.
The store’s inclusive initiatives went even further than just pricing. In recent years, Next Adventure expanded its efforts to ensure that even underrepresented groups had their chance to experience nature. For instance, initiatives at the Scappoose Bay Paddle Sports Center brought people who might otherwise have felt intimidated by the rigmarole of outdoor sports into a space where they could easily grab a kayak and get out on the water. This dedication to creating opportunities for everyone is a reminder that while the little details in business operations might seem mundane, they can have a lasting impact on a community.
Business as Adventure: Balancing Profit with Passion
Behind every thriving business is a delicate balance between work and the personal passion that drives it, and Next Adventure was no exception. For Heykamp and Knudsen, the world of retail wasn’t just about sales figures or inventory management—it was an extension of their lifelong love affair with the outdoors. With a simple idea born out of childhood camaraderie and spontaneity, they transformed an ordinary retail store into a vibrant community resource that encouraged exploration and adventure.
Several key factors contributed to the success of this enterprise:
- Camaraderie and Shared Passion: The founders’ personal stories and shared experiences provided the authentic foundation that resonated with customers.
- Affordability without Compromise: By offering both new and used gear, Next Adventure allowed customers to pursue outdoor activities without feeling financially strained.
- Community Spirit: The store wasn’t just a retail space—it was a community hub where even those unfamiliar with the outdoors felt welcomed.
- Flexibility and Adaptation: The willingness to adapt business practices and expand services (for example, the paddle sports initiatives) demonstrated an ongoing commitment to serving evolving customer needs.
Balancing these key factors alongside managing day-to-day operations was a tricky set of challenges. Yet, the passion that fueled every decision at Next Adventure shone through, making this business a true testament to what can be accomplished when work is intertwined with personal purpose.
The Future of Outdoor Retail in the Pacific Northwest: Riding Out the Economic Waves
The closure of such an iconic store naturally raises questions about the future of outdoor retail in the Pacific Northwest. Today’s retail environment is full of confusing bits and complicated pieces that many small businesses struggle to manage. Increasing operational costs, a market filled with new players, and shifting consumer preferences all combine to create a landscape that is as thrilling as it is challenging.
Looking ahead, several trends may shape the future of outdoor gear retail in Portland and beyond:
- An Emphasis on Digital Transformation: As more purchasing decisions move online, businesses will need to find innovative ways to get customers to “get into” the adventure through digital channels. This includes robust e-commerce platforms, engaging social media communities, and interactive online content.
- Sustainability and Environmental Awareness: Today’s consumers are increasingly aware of the environmental impact of their purchases. Retailers who can combine affordability with eco-friendly practices will likely find a receptive audience.
- Community-Driven Experiences: The success of Next Adventure was partially built on its ability to foster community. Future outdoor retailers may need to double down on cultivating personalized shopping experiences and local engagement.
- Flexible Business Models: The market is full of unexpected twists and turns, and companies that can quickly adapt to changing conditions by diversifying their offerings are best positioned for long-term success.
These trends suggest that while the end of Next Adventure marks a significant moment in the history of Portland’s outdoor culture, it also opens the door for a new generation of business models. Entrepreneurs and community leaders alike may look to this moment as a call to reimagine what outdoor retail can look like in a more digital, sustainable, and inclusive world.
Stories That Inspire: Personal Adventures and the Joy of Spontaneity
One of the most cherished memories shared by the founders of Next Adventure was an impromptu excursion to Eagle Creek, a local landmark renowned for its breathtaking falls and rugged trails. After a long day of work, Heykamp and Knudsen simply decided to pack a few backpacks—filled with the very gear they offered—and set off on a spontaneous hike. This adventure, though simple in its conception, encapsulated the beauty of what they were trying to promote: the freedom to step away from routine and immerse oneself in nature.
There is something universally appealing about such stories. They remind us that life’s best moments often come without a strict agenda or a meticulously planned itinerary. At its core, outdoor adventure is about breaking free from the mundane, seizing the opportunity to enjoy the environment around us, and cherishing the memories created along the way.
In sharing these experiences, the founders of Next Adventure have left behind a legacy that goes beyond retail. They’ve fostered a sense of wanderlust and provided a tangible reminder that sometimes, you just need to grab your gear, find your path, and set off on an adventure—even if it means leaving the office a little early.
Lessons Learned from Nearly Three Decades of Outdoor Entrepreneurship
Reflecting on 28 years of operating Next Adventure, there are several takeaways that can serve as guiding points for aspiring entrepreneurs and outdoor retailers alike. Below are some of the key lessons distilled from the store’s legacy:
- Embrace the Unexpected: Life on the road is full of little twists and subtle details that you can’t always plan for. Whether it’s an impromptu hike or an unexpected change in market conditions, being flexible is critical.
- Keep the Community at the Core: A business that actively engages its local community stands a much better chance of thriving, even during nerve-racking times. The personal connections forged along the way are priceless.
- Balance Passion with Practicality: The love of the outdoors can drive innovative ideas, but it must be balanced with sound business practices. Understanding the business side—even if it’s full of confusing bits—ensures that passion projects remain viable.
- Make Quality Affordable: Breaking down price barriers can open up the world of adventure to many who might otherwise feel left out. This approach not only benefits the consumer but also builds lasting loyalty.
- Know When to Turn the Page: Recognizing when it’s time to move on is just as important as knowing when to push forward. The decision to retire and close the business was made after careful reflection on both personal and professional priorities.
These lessons not only highlight the successes of Next Adventure but also serve as a roadmap for those navigating the tricky parts of starting and maintaining a business in today’s competitive market. For anyone looking to “take a closer look” at what it means to build a business that brings joy to its community, these takeaways are indeed a must-have.
Retirement Sale and Transition: What’s Next for a Cherished Inventory?
The impending retirement sale marks both an end and a beginning. As Next Adventure prepares to close its doors by early fall, the store is set to host a massive clearance event starting May 28. For loyal customers, this is an opportunity to own a piece of Portland’s outdoor history at a discounted price. Meanwhile, for the owners, it’s the final chapter of a storied career that has touched countless lives and inspired generations of adventure seekers.
The retirement sale is more than just a business decision—it’s a celebration of the legacy that Next Adventure has built over nearly three decades. With a vast inventory stored not only on display in the retail locations but also tucked away in a sprawling warehouse, the sale represents a last hurrah for the gear that enabled so many outdoor adventures in the Pacific Northwest. As the warehouse is gradually emptied out before the final closure, it serves as a reminder that every piece of equipment has its story, echoing the enthusiasm and dedication of its former proprietors.
While many customers might feel a tinge of sadness at the thought of bidding farewell to a trusted supplier, the retirement sale also opens up new possibilities. It is a chance for new explorers to pick up affordable gear as they carve their own paths in the wilderness, carrying forward the spirit of accessibility and adventure that Next Adventure championed from the start.
Reflecting on Community Impact: The Port of Call for Outdoor Enthusiasts
Next Adventure was more than just a retail outlet; it was a community cornerstone where ideas were shared, friendships were forged, and a love for the natural world was nurtured. Over the years, customers from all walks of life found common ground in the store’s welcoming, no-frills environment. It wasn’t uncommon to see seasoned hikers chatting with newcomers or families discussing plans for weekend trips, all drawn together by a shared passion for nature.
The store’s commitment to inclusivity also extended beyond the product offerings. Initiatives designed to actively engage people of color and those who might typically feel intimidated by outdoor activities have left an indelible mark on the community. Through programs such as bringing first-time kayakers to the water, Next Adventure demonstrated that when barriers are lowered, the outdoors becomes a playground for everyone.
What stands out most is how a single store managed to reflect the heart and soul of Portland’s outdoor ethos. As we witness its closure, it is a moment ripe for reflection. The community is not losing just a shop; it is bidding farewell to a trusted friend—a symbol of the city’s commitment to keeping the adventure spirit alive. The memories created within its walls will continue to inspire, serving as a reminder that sometimes the best adventures are the ones that start with a simple question: “What’s your next adventure?”
Charting a New Course: The Future of Outdoor Retail and Community Engagement
Though the physical doors of Next Adventure may soon close, the legacy of its mission is likely to ripple out into the broader landscape of outdoor retail. The challenges faced by the store—ranging from economic pressures to the evolving needs of a diverse customer base—offer valuable insights for future entrepreneurs seeking to combine passion with practicality.
Looking ahead, it seems likely that the next generation of outdoor retailers will need to:
- Leverage Technology: Strengthening online platforms and digital outreach programs can help businesses reach new customers and build lasting communities in imaginative ways.
- Develop Inclusive Business Models: With lessons learned from Next Adventure’s outreach efforts, future ventures can incorporate programs and initiatives aimed at minimizing cultural and financial obstacles to outdoor participation.
- Innovate in Product and Service Offerings: Expanding beyond traditional retail, upcoming businesses might explore rental services, subscription boxes, or even outdoor experience workshops to further engage their audience.
- Preserve Community Legacy: As nostalgic memories settle in, staying true to a brand’s roots while embracing fresh ideas will be key to crafting an experience that resonates with a new generation of customers.
In many ways, the end of Next Adventure’s retail journey is a call for innovation—a challenge for the community to reimagine what it means to share one’s love for the outdoors. The hidden complexities and nerve-racking twists of running a business in today’s world underscore the importance of adaptability, passion, and a deep-seated commitment to community values.
For those who have grown up with the store as a focal point for planning trips, buying gear, and gathering with like-minded individuals, the lessons and memories it leaves behind are nothing short of priceless. Its influence may well extend into future initiatives aimed at ensuring that the spirit of adventure continues to thrive in Portland and beyond.
The Human Element: Personal Stories Interwoven with the Business Narrative
Beyond the business strategy and the economic realities, what truly makes the story of Next Adventure compelling is the human element behind it. Heykamp and Knudsen were not merely shop owners but passionate ambassadors of the outdoors. Their personal anecdotes—like the unplanned hike up Eagle Creek—serve as a microcosm of the adventure that they helped instill in others. Such tales resonate deeply because they capture the essence of what it means to step away from the everyday routine and embrace the natural beauty that surrounds us.
These stories are reminders that at its core, outdoor retail is not solely about selling products; it’s about fostering a lifestyle and nurturing a sense of belonging among those who cherish nature. The human connections cultivated through shared adventures and mutual respect for the environment are what set businesses like Next Adventure apart from faceless corporate chains.
Many longtime customers recall how a visit to the store could turn an ordinary day into the start of an exciting new journey. Whether it was through learning about the nuances of gear maintenance or simply trading stories from the trails, patrons left the store not just with equipment, but with inspiration to go out and explore the world on their own terms.
Community Resilience and the Ripple Effects of Change
The closure of Next Adventure leaves an undeniable gap in the local retail landscape, one that serves as both a cautionary tale and a catalyst for community resilience. While it may seem like the end of an era, the impact of its legacy extends well beyond its physical boundaries. The relationships built over the years among customers, employees, and the broader outdoor community will continue to influence how future stores and initiatives cater to the needs of adventurers.
In the wake of this change, several emerging trends are likely to capture the attention of community leaders and entrepreneurs:
- Increased Focus on Local Collaborations: Expect to see partnerships that bring together local businesses, adventure clubs, and community centers in order to create vibrant, interactive spaces that celebrate outdoor culture.
- Revitalized Pop-Up Retail Events: With the traditional store model undergoing transformation, pop-up shops and outdoor gear fairs may become more prevalent, providing flexibility and a personal touch in meeting customer needs.
- Enhanced Customer Engagement through Storytelling: The personal narratives that once defined Next Adventure’s community might inspire future ventures to blend storytelling with sales, creating more intimate and memorable customer experiences.
Although it’s natural to lament the loss of a familiar institution, it’s also important to consider how such changes often serve as springboards for new ideas and community-driven initiatives. In the ever-evolving world of outdoor retail, those who are willing to “figure a path” amidst the tricky parts and sudden twists can find innovative ways to preserve the spirit that Next Adventure helped to ignite.
Looking Ahead: Lessons for the Future of Outdoor Exploration
The lessons gleaned from nearly 28 years of Next Adventure’s journey are manifold—not only for those in the business world but for every individual who cherishes the outdoors. In an age where commercial interests frequently overshadow the simple joys of exploration, this story is a poignant reminder that passion, community, and inclusivity can carve out space in even the most challenging landscapes.
For future entrepreneurs vying to make their mark in the outdoor retail sphere, several key principles emerge from this legacy:
- Invest in Community Engagement: Building real, lasting relationships with customers is essential. This means more than just offering a wide range of products—it’s about creating a sense of belonging, where every customer feels like part of an extended family.
- Keep the Spirit of Adventure Alive: Encourage spontaneity and maintain a business culture that embraces the unpredictable excitement of outdoor exploration. Personal stories and shared experiences can be as valuable as any product on the shelf.
- Embrace Change: Whether it’s a shift in consumer behavior or the ever-evolving economic environment, being flexible and creative in response to changes is crucial for long-term success.
- Honor the Past While Innovating for the Future: The legacy of Next Adventure should not be lost; instead, it should serve as an inspiration for embracing both tradition and modernity in future endeavors.
At its heart, Next Adventure was about more than just selling gear; it was about fostering a lifelong passion for the outdoors—one that transcended economic barriers and built bridges between people from all walks of life. As we look to the future, it’s essential to remember that the small distinctions, the personal interactions, and the shared thrill of discovery are what drive our community forward.
Final Reflections: Embracing Change and Continuing the Journey
It is never easy to say goodbye to a local institution that has served as a signpost for adventure and community spirit for nearly 30 years. The closure of Next Adventure invites us to reflect on our own relationships with nature, our communities, and the businesses that help carve out those unique chapters in our lives. While the physical manifestation of Next Adventure may be coming to an end, its spirit—and the memories it holds—remains a guiding light for all who continue to seek the thrill of the great outdoors.
In many ways, the decision to retire and close the business is as much a personal victory as it is a bittersweet farewell. It is a chance for two longtime friends to reimagine their futures while leaving behind a legacy that has directly contributed to making outdoor adventures accessible and enjoyable for generations. Their story is a reminder that while the path of entrepreneurship may be loaded with challenging bits and overwhelming obstacles, it is equally filled with moments of genuine joy, spontaneity, and personal growth.
For the community at large, Next Adventure will be remembered not just as a shop, but as a place where the endless possible adventures of Portland began. Its influence has already permeated the outdoor culture of the city, and it is certain that this influence will continue to inspire new initiatives, new business models, and new ways of connecting with nature.
As we close this reflective chapter, let us not view the end of Next Adventure as a tragedy but rather as a natural progression—a turning point that encourages us all to take a closer look at our own journeys, to appreciate the hidden complexities and small distinctions that make life so rich, and to always remain open to the call of the wild.
In bidding farewell to an icon, we are reminded that every ending is but the precursor to a new beginning. Just as Heykamp and Knudsen are poised to embark on their next adventure—this time on their own terms—so too can the spirit of exploration continue to flourish in Portland and beyond, lighting the way for a future filled with endless possibilities, shared passion, and community resilience.
In Summary: A Tribute to a Legacy That Continues
- Next Adventure was instrumental in making outdoor experiences affordable and accessible.
- The founders built a business grounded in community support, inclusivity, and a genuine love for nature.
- The decision to close is influenced by a blend of retirement plans and challenging business conditions in an ever-changing market.
- Future outdoor retailers can learn from this legacy by embracing technology, enhancing community engagement, and cherishing the personal connections that form the heart of the adventure culture.
- The spirit of Next Adventure will live on in the stories it spawned and the community it inspired.
As we move forward, let this story be both a source of reflection and an inspiration—a reminder that the journey, with all its tricky parts and surprising turns, is the true essence of what it means to live an adventurous life.
May the legacy of Next Adventure spark new ideas and empower those who dare to dream of a future where access to the outdoors remains a super important right for all.
Originally Post From https://www.opb.org/article/2025/05/14/portland-next-adventure-closing/
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